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Dark posts in Social Media are not good or bad. Dark posts are in some circuits starting to become somewhat mythical, a tool used to manipulate people without their knowledge. The name for it is probably not helping though, especially not when it is few that know what it is. The post options also include promotional codes to redirect prospective customers to a login form for a website.

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Boosted posts, on the other hand, allow you to extend the reach of a post you’ve already published to your various social media accounts. If you have a dark post to promote a sale, for example, you may experiment with different headlines. While group A would receive a post with the headline, “50 Percent Off Your Favorite Sneakers,” group B would receive a post with the headline, “Memorial Day Sneaker Sale.” Instead, there is something called a “dark post” or a “sponsored post” that are messages that can only be seen through paid social campaigns. In other words, they are posts that no one would be aware of unless the organization puts a marketing budget behind them. Dark posts are not to be confused with the term "dark social," which is a phrase used to describe the type of traffic earned on social media that can't be detected from social media tools. If you want to engage with more audience members and show up on their feed with a specific ad, dark posting can be a helpful tool. Dark posts are a mysterious social marketing trend, and the spooky name doesn’t help much.

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Social dark post

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Social dark post

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Vad Dark Social kan visa om din målgrupp - Pontus Staunstrup

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Dark Posts oder unveröffentlichte Seitenbeiträge, wie es offiziell bei Facebook heißt, sind eine Werbeform, die es seit 2012 gibt.